วิธีการแก้ปัญหาส่วนใหญ่จะถูกคิดค้นและเสนอมาจากประเทศอเมริกาหรือประเทศทุนนิยมอื่นๆ   ในสังคมทุนนิยมผู้ที่ค้นพบวิธีการใหม่จะรีบนำออกมาเผยแพร่เพื่อแสดงตัวเป็นผู้ค้นพบ และมักจะต้องการให้มีผลกำไรจากวิธีการใหม่นั้น จึงถูกนำไปใช้เป็นเครื่องมือทางธุรกิจของบริษัทที่ปรึกษา   ดังนั้น  วิธีการเหล่านี้จึงมักขาดการตรวจทาน การแก้ไขข้อบกพร่อง และการขัดเกลาที่เพียงพอ นอกจากนี้วิธีการต่างๆที่เป็นสินค้าของบริษัทที่ปรึกษาจะต้องแสดงลักษณะเฉพาะให้เห็นข้อแตกต่างกับวิธีการอื่น จึงมักไม่มีการผสมผสานกับวิธีการอื่น แต่ส่วนใหญ่จะถูกนำไปใช้เดี่ยวๆ

TRIZ จะแตกต่างจากวิธีการที่พัฒนามาจากประเทศทุนนิยม   กระบวนการที่ TRIZ ถูกพัฒนามานั้น มีการสะสมข้อมูลที่เป็นพื้นฐานของวิธีการนี้อย่างเพียงพอ    ยิ่งกว่านั้น TRIZ เกิดขึ้นและพัฒนามาในประเทศที่ผลประโยชน์ของประเทศสำคัญกว่าผลประโยชน์ส่วนตัวบุคคล   จึงมีการปรับปรุงพัฒนาเรื่อยมาโดยได้รับความร่วมมือจากหลายๆฝ่ายทำให้มีความสมบูรณ์สูง    จนมาถึงปัจจุบัน    TRIZ มีการวิเคราะห์สิทธิบัตรเป็นจำนวนถึง 3 ล้านชิ้น มีการวิเคราะห์ประวัติศาสตร์การพัฒนาของวิทยาศาสตร์และเทคโนโลยี   และรองรับด้วยประสบการณ์จากการใช้ TRIZ ในการแก้ปัญหาจริงจำนวนหลายพันชิ้น

เมื่อดูจากภูมิหลังการพัฒนาของ TRIZ   จะพบว่า TRIZ มีขอบเขตการใช้งานที่กว้างขวาง   เป็นเครื่องมือช่วยในการแก้ปัญหาที่มีความสามารถสูงที่จะไม่พบในวิธีการอื่นๆ

ข้อสำคัญ TRIZ เป็นเครื่องมือที่พัฒนาขึ้นมาเพื่อมนุษยชาติโดยรวม   ไม่มีการผูกขาดเพื่อหาผลประโยชน์โดยบุคคลกลุ่มใดกลุ่มหนึ่ง      ไม่มีใครสามารถแอบอ้างจดทะเบียนแสดงความเป็นเจ้าของ TRIZ ได้   ดังคำกล่าวของอัลต์ชูลเลอร์  ดังนี้

THE TRADEMARK "ТРИЗ TRIZ" IS ABOLISHED

The trademark "ТРИЗ TRIZ" was abolished by the Board for Patent Disputes on Trademark "ТРИЗ TRIZ" (certificate of registration No. 251307), previously registered in the name of public association "MATRIZ" (International TRIZ Association), Petrozavodsk, Russia (President Rubin M.S.) is abolished.
 
The decision was made on December 8, 2004 by the "Board for Patent Disputes of the Federal Executive Agency for intellectual property of the Russian Federation". The decision was made based on an Objection against protection of this trademark filed by the successors to copyrights of Genrikh Saulovich Altshuller [10.15.1926-09.24.1998] ( www.altshuller.ru/biography in Russian), the creator of the theory of inventive problem solving (ТРИЗ/TRIZ): a noted science-fiction writer and Altshuller's widow Valentina Nikolaevna Zhuravleva [07.17.1933-03.12.2004] and Yuna Evgenievna Komarcheva (www.altshuller.ru/world/eng/vested.asp).

In the objection it was pointed out that the registration of the trademark "ТРИЗ TRIZ" was put into practice in violation of current laws: Civil Code of Russian Federation (RF), RF law "On trademarks, service marks and place of origin of goods", as well as Paris Convention on protection of industrial property.
 
However, G.S. Altshuller was of the opinion that TRIZ monopolization is inadmissible, that TRIZ, as scientific creation, must belong to the entire humankind, that it should have no borders, and that it is impossible for a single entity to hold the only true standard. We observe here that in his noted work "Life strategy of creative individual" G.S. Altshuller repeatedly foretold the possibility of unseemly actions by “disciples”.  An application for trademark “ТРИЗ TRIZ” was filed three years after passing of the author of TRIZ. This application was filed by the management of the public organization “MATRIZ” in secret from the successors of the Author of TRIZ. Neither their opinion nor the Author’s wishes were taken into consideration.

Beginning in October 2003 Valentina Nikolaevna Zhuravleva made numerous attempts to contact the said public organization in order to obtain necessary clarifications. However, “MATRIZ” officials refused to discuss this issue. In addition, the attorneys from the law firm “Uskov and Partners” (www.uskov.ru in Russian), patent attorneys for Valentina Nikolaevna, attempted to contact officials of the said organization by phone and by mail for several months.

Since these attempts did not meet with success, in January 2004 Valentina Nikolaevna prepared two open letters, in which she informed the public of the act of piracy. She also suggested “MATRIZ” to take voluntary steps to abolish the trademark. These letters received wide support from scientific community. The Objection was filed with the Board for Patent Disputes on February 25th, 2004. Unfortunately, Valentina Nikolaevna did not live to see the day when the justice was restored. She passed away on March 12th, 2004. Vadim Uskov, manager of the law firm “Uskov and Partners” (www.uskov.ru in Russian), represented Altshuller’s family at the Board for Patent Disputes.

The distinctive feature of this event is the fact that the Official Foundation of G.S. Altshuller intends to fulfill G.S. Altshuller’s and V.N. Zhuravleva’s will and not register this trademark to itself, because the Author of TRIZ viewed this as inadmissible. Therefore, it was not a dispute for the right to the trademark, but a dispute for the right of every individual or organization to freely use TRIZ.

The Official Foundation of G.S. Altshuller simultaneously states that any individual or organization, which will make an attempt to patent words “ТРИЗ” or “TRIZ”, will be responsible for that. Be sure G.S. Altshuller’s Foundation will take care of it.

Altshuller’s Foundation thanks from the bottom of our hearts all the Colleagues who countenanced Altshuller’s legacy, who supported Valentina Nikolaevna Zhuravleva in her quest to abolish this trademark.

Special thanks to Igor Leonardovich Vikentiev, Sergey Valerievich Sychyov, Vadim Valerievich Uskov, consulting companies “TRIZ-CHANCE”, “Sychyov and Co Ltd.”, law firm “USKOV and Partners", for moral and active support, for large volume of difficult, yet necessary efforts, for participation in Board for Patent Disputes’ meetings, representing  Altshuller’s family.

Full text of the Objection, which served as the basis for trademark abolishment could be found here (in Russian) in.pdf format. You will need Adobe Acrobat Reader (you may load it here).

This press release may be reprinted, without restrictions, in any media, on websites and via e-mailings.

Source http://www.altshuller.ru

PRESS RELEASE
Official G.S. Altshuller Foundation
www.altshuller.ru

On February 25, 2004, Valentina Nikolaevna Zhuravleva – the well known science-fiction writer and widow of Genrikh Saulovich Altshuller (15 October 1926 – 24 September 1998), the developer of the Theory of Invention Problem Solving (TRIZ) and Juna Evgenievna Komarcheva – filed a complaint against the issuance of the TRIZ trademark with the Patent Dispute Chamber of the Russian Federal Intellectual Property Administration.

The trademark was registered on 40 of the 42 classes of the International Classification of Goods and Services on July 11, 2003, on behalf of the MATRIZ Association (M.S. Rubin, director), with registration No. 251307, based on application No. 2001738708 with priority, filed December 19, 2001.

It is the view of V.N. Zhuravleva that this registration is in violation of the law. Specifically:

1. The registration of said trademark is in contradiction of the requirements of Article 6, Part 1, Paragraph 3 of the Russian Federal Law "On trademarks, service marks and product origins" (hereafter, the "Law") and point 2.3.2.2 of the "Rules on compiling, filing and reviewing applications for the registration of trademarks and service marks," (hereafter, the "Rules") as "the registration as trademarks generally accepted symbols or terms is not permitted";

2. The registration of said trademark is in contradiction of the requirements of Article 7, Part 2, Paragraph 3 of the Law and Part 2.10 of the Rules, as "designations identical … to the names of works of science, literature or art … well known in the Russian Federation at the date of application may not be registered as trademarks";

3. The decision to register said trademark is also in violation of the requirements provided in Chapter 6, Part 1 of the Law and Part 2.3.1 of the Rules, as the registered trademark is not distinguishable;

4. The registration of said trademark is in contradiction of the basic requirement of Article 1 of the Law, namely, trademarks may not serve to individualize goods;

5. The registration of said trademark is in contradiction of Article 10-bis of the Paris Convention, according to which: "Countries of the Union are obligated to accord citizens of countries participating in the Union effective defense against unfair competition. Any act of competition in contradiction of the honest traditions of industrial and trading affairs is considered an act of unfair competition";

6. The registration of said trademark was carried out with the goal of ‘blocking-off’, which is an abuse of rights and is forbidden by Article 10 of the Civil Code of the Russian Federation.

Moreover, while TRIZ developer G.S. Altshuller was still alive, he repeatedly stated that TRIZ, as a science, must belong to all. He said that TRIZ must have no limitations. It is impossible to concentrate a single, authentic model in one pair of hands. He believed the monopolization of TRIZ to be unallowable.

The application for the registration of the trademark on TRIZ was filed three years after the death of TRIZ’s developer. The application was filed by the directors of the MATRIZ Association secretly, without informing the heirs of TRIZ’s developer. No inquiry was made as to their opinion, nor as to the will of the developer.

Starting in October 2003, Valentina Nikolaevna Zhuravleva repeatedly attempted to make contact with the above-mentioned organization in order to seek clarification. However, officials of MATRIZ refused to discuss matters. In addition, over the course of several months, patent attorneys from the legal firm Uskov & Partners (www.uskov.ru), retained by Valentina Nikolaevna Zhuravleva, attempted to make contact with MATRIZ officials, both in written and oral form.

As none of these efforts met with success, in January 2004 Valentina Nikolaevna Zhuravleva prepared two open letters, in which she informed the public of this act of piracy and suggested that MATRIZ voluntarily take steps to annul the trademark. These letters received a tremendous response and the broad support of the scientific community.

A reply from MATRIZ, finally, proposed holding negotiations, but not about annulling the trademark.

All of these events, taken together, prompted the complaint to the Patent Dispute Chamber.

The members of G.S. Altshuller’s family express their gratitude to all who have supported and continue to support their efforts.

The Management of the Official G.S. Altshuller Foundation: www.altshuller.ru/management.asp

Executive director of the Official G.S. Altshuller Foundation:
Larisa Dmitrievna Komarcheva
E-mail: foundation@altshuller.ru

This press release may be freely published in mass communication outlets, on Internet sites and on electronic mailing lists in any language in full and as is, without any abbreviations, changes or additions.

จาก http://www.altshuller.ru/world/eng/news.asp

ในวงการวิชาการที่เกี่ยวกับการทำ Product Developement มีแนวคิด 3 อันที่ยิ่งใหญ่ในความเห็นของผมคือ

1. TRIZ

2. Axiomatic Design

3. Taguchi Method

ทั้ง 3 มีจุดประสงค์เดียวกันคือพยายามสร้างสิ่งใหม่ที่ดีกว่า แต่มีวิธีการที่แตกต่างกันออกไป

TRIZ เด่นเรื่องการ Generate Idea

Axiomatic Design เด่นเรื่องการ Check Idea

Taguchi เด่นเรื่อง Select Idea

ทั้ง 3 ให้แนวคิดเรื่อง System , fuctions และ Ideality จากคนละมุมมอง

ถ้านำทั้ง 3 มา integrate กันจะได้แนวทางการสร้าง Inovation ที่ดีมากๆ ครับ